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LaunchSightAPP2:41 PM
Flagging this now. It affects active users and two renewals in progress.
CSV import is broken for 340 users since this morning
28% of new accounts use this flow in week 1. It started failing after a deploy 4 hours ago.
PostHog (activation funnel) · 340 users affected
Business risk: 23 tickets in 3 hours, 4 from enterprise accounts. $62K ARR at risk.
Zendesk (23 tickets) · Gong (2 renewals)
Recommended: Escalate to engineering as P0. Summary drafted for #engineering.

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GitHub

feat: add onboarding step tracking

opened by LaunchSight · 2 min ago

Ready for review
+18-03 files changed
PostHog
PostHog
signup_startedprofile_completedcalendar_connectedfirst_action

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LaunchSight6:12 AM

Onboarding drop-off spiked 13 pts

$48K ARR at risk

LaunchSight2:34 PM

Export tickets up 40% this week

12 new tickets today

LaunchSight11:08 PM

SSO blocking 2 enterprise deals

Flagged from Gong calls

PROPOSES IDEAS AND DRAFTS PRDS

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RecommendedScore: 94%

Make calendar step optional

Impact: High · Effort: Low

Optional Calendar Connection

Ready
Problem
Solution
Success Criteria
4 sources cited1 flag

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Feedback analysis
Churn RiskHigh

Onboarding drop-off spiked 13pts

$48K ARR at risk

Sources:PostHogSlackZendeskGong
Growth

Export power users retain at 89%

PostHogGitHub

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Insight
Sources
Conf.
Signal
Revenue
Week-4 retention dropped to 38% in the February cohort
PostHogGong
High
Churn Risk
$48K$210K
Onboarding completion stalled at step 3 for mobile users
PostHogZendesk
Medium
Activation
$22K$95K
Power users clustering around export feature in week 3
PostHog
High
Growth
$340K
Support ticket volume up 41% for CSV import flows
ZendeskPostHog
High
Bug
$31K
Week-4 retention dropped to 38% in the February cohort
PostHogGongHighChurn Risk$48K at risk$210K opp
Problem Summary
Week-4 retention fell 13 points from 51% (Jan) to 38% (Feb). Users who never completed onboarding account for 71% of the drop. The v2.0 onboarding flow introduced a step 3 requiring calendar connection, which has a 22% mobile drop-off rate.
Source Summaries
PostHogRetention cohort
Feb cohort shows 38% W4 retention vs. 51% Jan. Step 3 completion on mobile dropped 22% after v2.0 launch on Feb 3.
GongCustomer calls
3 enterprise renewal calls mentioned onboarding friction. Acme Corp specifically cited calendar connection as a blocker for team rollout.
Evidence (6)
↗PostHogFeb retention cohort analysis
↗PostHogOnboarding funnel v2.0 (step 3 drop-off)
↗PostHogMobile vs desktop completion rates
↗GongAcme Corp renewal call - Mar 12
↗GongBrightPath onboarding feedback - Mar 8
↗GongTessera QBR - Mar 5
Suggested Ideas (3)
Add persistent onboarding checklist in sidebar
Reduces drop-off by keeping progress visible. 67% of users who see progress indicators complete onboarding.
~$24K ARRActivation
Make calendar connection optional in step 3
Removes the primary mobile friction point. 22% of mobile users abandon at this step.
~$18K ARRActivation
Add onboarding recovery email sequence
Re-engage users who drop off at step 3 with a targeted 3-email sequence.
~$12K ARRRetention
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Event Flows
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Growth
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Revenue
61%
conv.
312
7d vol.
PR Pending
Onboarding Flow
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34%↓
conv.
1,243
7d vol.
Live
Export Flow
Engagement
72%↑
conv.
856
7d vol.
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Title
OKR
Status
Flags
Edited
Persistent Onboarding Checklist
From: Retention drop
Activation
Draft
1
2 min ago
Optional Calendar Connection
From: Mobile step 3 drop-off
Activation
Draft
--
1h ago
Export Feature Discovery
From: Export power users
Retention
Review
--
3 days ago
CSV Import Parser Fix
From: CSV import ticket spike
Efficiency
Final
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5 days ago

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